It's a small Mint for a man...
The legendary Summer of Love have spawned plenty refreshing ideas, but it was Ferrero that came up with one, that stayed fresh for more than 45 years.
Today we say that it was one small Mint for a man, but one giant leap into refreshment for everybody.
The grand premiere
In this world one has to make a name for himself. A catchy name works best - thus Ferrero didn't hesitate to replace its "Refreshing Mints" name with "Tic Tac".
It was 1970 and new branding hit the jackpot of attention. Tic Tac refers to distinctive clicking sound of the pack - new name caught on and Tic Tac quickly rose to stardom.
Dancing with the Mints
Eighties were the time of breaking through the walls of old - both for the world and for Tic Tac as well. Sales rocketing in emerging markets, expanding Tit Tac to a total of five continents, and introduction of new flavours were the marks of times for the most popular Mints around the globe.
Tic Tac continued it's walk of refreshing success, crowning Orange and Mint flavours as all-time classics.
Welcome to the Minternet
Nineties were the times of steady growth. Tic Tac had become one of the most popular confectionery product in the world. It was like in the movies - from a small Mint to a worldwide renowned refreshment giant - nothing could have slow Tic Tac down. As the brand matured, flavour range evolved to delight and surprise of it's loyal fan base. Mint, orange, Special Editions - Tic Tac has got it all!